The Mom Test

Dumping all my learnings here from a book i recently read

Photo by Jacqueline Munguía on Unsplash

Context: This is a book for understanding how to ask the right questions when talking to customers so that you can better understand their needs and in turn, how to iterate on your business product.

(If you don’t have a Medium member account, here is my friend link): https://liverungrow.medium.com/the-mom-test-94660bbaaba7?sk=b56d59afcb48298ccbe33558d0d84291

Asking good questions

A useful customer conversation is one that gives us concrete facts about our customers’ lives and world views.

The first key is to just avoid mentioning your idea.

The Mom Test:

1. Talk about their life instead of your idea (What problems they face, how they solve their problems, what they think of the problem)
2. Ask about specifics in the past instead of generics or opinions about the future
3. Talk less and listen more

Evaluation of Questions

• Do you think its a good idea? Bad question, only the market can tell if your idea is good. Everything else is just opinion. Opinions are worthless.
• “Would you buy a product which did X?” Anything involving the future is an…